This is how a Theory of Change for Tanzania's five year Multisectoral Nutrition Action Plan looks like when a group of over 30 stakeholders work hard together over five days - a fantastic result. Now the real hard work begins to implement it. In the last 5-10 years the ToC approach has become a popular tool for planning social change processes, especially in the NGO sector. The fast spread of the methodology has created different interpretations and understanding of ToC’s value. Some see it as a new Logical framework, yet more flexible and realistic. Some see it a simple logic model driven by cause-effect logic. Others give more importance to the attitudinal features of the approach which helps one bear in mind the complexities involved in contributing to social change and development. Our understanding is heavily informed by different authors’ interpretations such as Retolaza (2011) and Eyben (2006) and especially influenced by our practice and experience in making sense of it in our work with northern and southern NGOs’, and CBO’s, programmes. We highlight the opportunity ToC frameworks get social organisations focused on learning about how change happens, to achieve greater responsibility and accountability to both donors and end recipients of their programmes.